Held on April 17th, 2010 at Troxy, London, the Candy Ball smashed last year's total by over £60k to raise over £240k. The Candy Ball brought together companies from all sectors of the confectionery industry to raise over £240,000 for Sweet Charity, the charity of the confectionery industry. Attended by 700 guests, the fundraising event at Troxy raised over £60,000 more than last year which will be used to help support the charity’s beneficiaries during the forthcoming year.